Rene Furterer
AveneUSA
Our History
1965
launch of Klorane
In the Southwest of France, Pierre Fabre, driven by his passion for plants and the belief in their health and beauty benefits, created the Klorane brand. The concept of Pure Botanical Care was born.
1966
LAUNCH OF SHAMPOO WITH CHAMOMILE FOR BLOND HAIR
Klorane's founding product set the tone for future inspiration: To create innovative products based on a simple concept
– one concern, one plant, one benefit.
view collection – one concern, one plant, one benefit.
1967
Launch of the Cornflower range
When uncovering the soothing and softening benefits of the Cornflower, Klorane took an interest in sensitive eyes with the launch of Make-up Remover with soothing Cornflower.
shop face care 
1971
THE ORIGINAL DRY SHAMPOO
Klorane developed the 1st Dry shampoo on the market intended for new mothers in hospitals who'd just given birth. Now, 1 is sold every 11 seconds around the world and Klorane has become the most awarded Dry shampoo ever.
#DryShampooAuthority.
shop dry shampoo #DryShampooAuthority.
1980
Launch of Shampoo with Oat milk
First launch based on a new concept of "plant milk", which has been regularly used in the market ever since.
shampoo with oat milk 
1994
CREATION OF PIERRE FABRE BOTANICAL EXPERTISE / THE KLORANE INSTITUTE
The Klorane Institute – The corporate foundation is dedicated to protect, explore, and educate on plant species and biodiversity
Klorane Botanical Foundation
Creation of Pierre Fabre Botanical Expertise – Our aim is to control all stages of the manufacturing process from plant culture to production to ensure quality and consistency batch to batch.
PIERRE FABRE BOTANICAL EXPERTISE 
2010
AWARDED FOR QUALITY AND SUSTAINABLE DEVELOPMENT
Klorane receives the Ecocert Environment ISO 26000, an award for quality and sustainable development.
2012
GREAT GREEN WALL PROJECT
The launch of Klorane's Desert date collection kicked off the foundation's involvement in the Great Green Wall project. This project's objective was to halt the desertification of the Sahara-Sahel region.
GREAT GREEN WALL PROJECT 
2015
AWARDED BY UNESCO
The Great Green Wall project was selected by UNESCO as an emblematic example of sustainable development.
2016
KLORANE CELEBRATES THE 50TH ANNIVERSARY OF ITS FIRST PRODUCT COLLECTION: CHAMOMILE
2018-2019
BUDDING BOTANIST GRANT PROGRAM
Designed to further the mission of the Klorane Botanical Foundation, the Budding Botanist Grant Program was created to help our youngest citizens learn about plants, explore their world, and inspire them to take care of the life they discover in their local ecosystem.
Learn More 
OUR BOTANICAL
PASSION
PASSION
With every Klorane purchase, a portion of its sales goes to support activities of the Klorane Botanical Foundation.
history
botanical expertise
About Klorane