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Anti-Yellowing Shampoo with Centaury

This plant-based purple shampoo cleanses and neutralizes unwanted yellow, brassy and copper tones in blonde, platinum, silver or gray hair. Hair is nourished, bouncy and soft while color intensity is restored and shine is enhanced.

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Key Ingredients

Organic Centaury

Natural violet pigment counteracts yellow, brassy and copper tones

Research

Neutralizes yellow and copper tones from the first use*
93%

felt hair was shiny**
2.5x

more effective when used with Anti-Yellowing Conditioner with Centaury***
*Biometrology, Anti-yellowing effect, ex vivo, on strands - white, gray and platinum blonde hair. **Consumer usage test on 67 subjects for 21 days, minimum of one shampoo application/week. ***From the first use. Ex vivo biometrological test on hair strands.

Product Benefits

Neutralizes unwanted yellow and copper tones in blonde, platinum, silver, gray or white hair
Naturally restores and maintains hair's brightness and vibrancy. Enhances silver highlights
Hair is nourished, bouncy and soft
Does not stain
86% natural origin ingredients
Biodegradable. Vegan. Dermatologist tested
100% recycled and recyclable bottle. Paper label from sustainably managed forests

How to Use

Apply to wet hair. Work into a lather and then rinse. For best results, follow with Anti-Yellowing Conditioner with Centaury.

Use daily or as needed.

Free Of

Sulfates, Parabens, Silicones, Mineral Oils

Full Ingredients

Water (Aqua)*. Decyl Glucoside*. Sodium Cocoyl Isethionate. Disodium Laureth Sulfosuccinate. Disodium Cocoamphodiacetate. Acrylates Copolymer. Centaurea Cyanus Flower Water*. Butylene Glycol*. Caprylyl Glycol. Ceteareth-60 Myristyl Glycol. Citric Acid*. Coco-Glucoside*. Coconut Acid*. Ext. Violet 2 (CI 60730). Fragrance (Parfum). Glyceryl Oleate*. Glycol Stearate*. Hydrogenated Vegetable Glycerides Citrate*. Laureth-3. Maleic Acid. Polyquaternium-22. Sodium Benzoate. Sodium Chloride. Sodium Hydroxide*. Tocopherol*. Trisodium Ethylenediamine Disuccinate. *Natural origin ingredients

Best For

Perfect for those who have cool and platinum blonde, silver or gray hair prone to yellowing and brassiness or those simply looking to enhance their color. Gentle enough for all hair types. Safe for color-treated hair. Does not stain.