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Brightening Shampoo with Chamomile

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Let nature do the lightening with the plant-based Shampoo with Chamomile, a gentle shampoo that gradually brightens highlights and illuminates blonde and lighter shades of hair.

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Lighten Hair Naturally Routine with Chamomile


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Key Ingredients

  • Chamomile

    Naturally brightens and lightens blonde hair


  • 89%

    felt hair was brightened with shine and radiance*

  • * Perceived effect, consumer usage test, 76 subjects after 3 weeks of use.

Product Benefits

  • Naturally brightens highlights and illuminates blonde and lighter shades of hair

  • Gradually lightens over time

  • Softens and enhances shine

  • Ultra-gentle, plant-based cleansing

  • 85% natural origin ingredients

  • Dermatologist tested. Vegan

  • Biodegradable formula. 100% recycled and recyclable bottle

Apply to wet hair. Gently massage into scalp, then rinse. For best results, follow with Brightening Conditioner with Chamomile.

Parabens, Silicone, Hydrogen Peroxide, Ammonia, Sodium Lauryl Sulfate (SLS), Phenoxyethanol

Shampoo with Chamomile

Click or tap an ingredient to learn more!



disodium laureth sulfosuccinate,

disodium laureth sulfosuccinate

ceteareth-60 myristyl glycol,

ceteareth-60 myristyl glycol

lauryl betaine,

lauryl betaine

decyl glucoside*,

decyl glucoside*





pentylene glycol*,

pentylene glycol*

chamomilla recutita (matricaria) flower extract*,

chamomilla recutita (matricaria) flower extract*

vinegar (acetum)*,

vinegar (acetum)*

citric acid*,

citric acid*

fragrance (parfum),

fragrance (parfum)

maleic acid,

maleic acid





sodium benzoate,

sodium benzoate

sodium chloride,

sodium chloride



trisodium ethylenediamine disuccinate

trisodium ethylenediamine disuccinate

*natural origin ingredients

Natural, color-treated and highlighted blonde to light brown hair.

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Known for its richness in apigenin, found in the petals, this yellow pigment attaches to the scales in the hair shaft without penetrating the hair. It is clinically shown to help lighten blonde hair naturally and give beautiful, honey-gold highlights to light brown hair.