Shampoo Takes a New Form in the Clean Beauty Movement

If you find yourself dreaming of healthy, hydrated hair, it may be time to swap the bottle for the bar. Yes, traditional shampoos are making way for waterless shampoo bars - and it’s saving the planet too!

The new Mango Shampoo Bar is a solid shampoo bar that will make you instantly rethink your hair care routine and its sustainability impact. The nourishing formula is made with less water and more of the good stuff, like cold-pressed mango butter from the Caribbean. It gently cleanses hair for healthy, bouncy, and shiny results after just one use. Created with both sustainability and healthy hair top of mind, this new shampoo innovation raises the standard (or should we say bar?) for the blue beauty movement.

Raising the Bar for Water Conservation

At its core, the blue beauty movement aims to be conscious of water conservation when creating products, without sacrificing high-quality standards that beauty-lovers expect. As a new movement in sustainability, blue beauty is inspiring an eco-conscious lifestyle with a focus on preserving Earths’ beautifully blue oceans. According to the World Health Organization, up to two-thirds of the world’s population may be facing water shortages as soon as 2025.* We’ve made it part of our mission to do what we can to prevent this.

If you’ve ever taken a look at your current shampoo’s ingredients, it’s likely that water is one of the first. We have reimagined shampoo from end-to-end by transforming Shampoo with Mango Butter into a solid format, which resulted in using nearly 34% less water than traditional liquid shampoo.

Next-Level Weightless Hydration

Not only is the clean formula vegan and biodegradable, but it’s also free of sulfates, parabens, and preservatives. The shampoo bar strikes the perfect balance of weightless hydration, reviving dry strands for softer, silkier and shinier hair.

In its new, solid form, this shampoo bar is simple to use:

1. Create a lather with your hands or apply the bar directly to your hair
2. Massage deeply from the scalp to the ends
3. Rinse

After using, simply set the bar on a ledge in the bathroom to dry out between washes. The solid bar is equivalent to 1 shampoo bottle and lasts up to 32 washes. With its compact size and solid form, the bar is ideal for on-the-go hair care.

Sustainability Beyond the Formula

Mango Shampoo Bar’s sustainability continues far beyond the formula and manufacturing. This product uses 97% less packaging material, and the packaging is 100% recyclable. The eco-friendly materials help to further prevent water pollution and continue to establish our commitment to water conservation. Now you don’t have to choose between sustainability and gorgeous hair!

*Source: World Health Organization