Rene Furterer
AveneUSA
The perfect union of science and plant heritage creating effective, innovative products that respect both nature and people
the origins
50 years ago
Our story began over half a century ago in the Southwest of France when a young pharmacist, Pierre Fabre, driven by a passion for plants and his true belief in their benefit for health and beauty, created the Klorane brand in his pharmacy. The concept of Pure Botanical Care was born.
klorane today
hair care leader
Today, Klorane has become the #1 hair care brand in European pharmacies* and is dedicated to protecting both plant heritage and the environment. With every Klorane purchase, a portion of its sales goes to support activities of the Klorane Botanical Foundation and helps fund school gardens in the USA through the Budding Botanist Grant.
a commitment to environmental responsibility
Klorane believes in a more responsible world and acts everyday, through simple and concrete actions, to create more respectful products for the benefit of all. In 2010, Klorane was awarded the Ecocert Environment ISO 26000 for making strides in quality and sustainable development.
biodegradable
formulas
plant-based
active ingredients
eco-designed
packaging
our recycling-
A guide to recycling your
Klorane products
Bottles: Shampoo, Leave-in spray, Cornflower Tubes: Conditioner, Leave-in cream Mask jars, Dry shampoo caps Dry shampoo aerosols, Cornflower patch envelope
industry
leaders in renewable energy & recycling
transport
manufacturing sites are in close proximity
awareness
raising awareness about sustainable development
traceability
pure & proven
Our products are made using pure proven formulas with botanical ingredients. Only the purest plant extracts, sustainably grown by Klorane’s own farming partners for 100% traceability, are selected to target specific needs.
safety
sls free
Sodium Lauryl Sulfate (SLS) can help the effectiveness of personal care products but is known to cause skin and scalp irritation. All of Klorane’s products are proudly SLS free.
Environment
commitment
We are committed to exploring and experimenting with plant function in a way that is safe and non-intrusive to the environment.
sustainability
eco-friendly
Our products offer a wide array of biodegradable products and eco-designed packaging created with a sustainable process and reliable results.
our botanical conservatory
Fully committed to protecting, researching and preserving the plant world, the Klorane Botanical Foundation works closely with the Pierre Fabre Botanical Conservatory. Located in the Southwest of France, the conservatory actively contributes to the knowledge of Pierre Fabre Laboratories and its researchers, making an excellent environment to conserve and promote plant species.
61-acre
estate entirely dedicated to organic farming
two
greenhouses and a botanical garden
1,200
plant species represented, 40% of which are protected species
7,000
plant species from around the world in the herbarium
we’re on a
botanical mission
We actively work to protect nature through the Klorane Botanical Foundation, our corporate foundation. Since 1994, the Klorane Botanical Foundation has been taking its commitment into the field with concrete efforts in three key concentrations: Protect, Explore and Educate.
botanical expertise
plant glossary
Klorane established itself as a pioneer that has made its mark on cosmetics through exclusive expertise: knowing how to choose a long-established plant and borrow from traditional routines to create modern products.
the pierre fabre foundation
Recognized as a non-profit foundation since 1999, Pierre Fabre Laboratories has set up a unique shareholder structure to ensure its continuity and independence, while perpetuating the humanitarian values of its founder. The foundation is providing support in health care and disease prevention in 4 key areas:
IMPROVING ACCESS TO DRUGS & QUALITY HEALTH CARE
EDUCATING MEDICAL PROFESSIONALS
fighting sickle-cell disease
COMBATING TROPICAL DISEASE
DISCOVER OUR
BOTANICAL BRAND
BOTANICAL BRAND
With every Klorane purchase, a portion of its sales goes to support activities of the Klorane Botanical Foundation.
history
commitment
botanical expertise